CEOs, Founders and heads of the most important music technologies, the architects of the next music business were all present at NMS including: Keynote speak Daniel Ek; Spotify, Christina Calio; Microsoft, Joe Kennedy; Pandora, Courtney Holt; MySpace Music, Mike Doernberg; ReverbNation, Eric Garland; Big Champagne; Derek Sivers, Ian Rogers; TopSpin, Remix Galaxy, and principals of Electric Sheep, Nimbit, RemixGalaxy, SoundExchange, Fanscape, OurStage, OwnGig, Audiolife, and many more.Also in attendance were a cross section of key indie labels including Nettwerk, Vagrant, Dangerbird (Silversun Pickups), Concord, Century Media, Stones Throw, Thrive, Tommy Boy, Big Cat, Mack Avenue, Fontana, ADA, CBS, Side One Dummy, Hopeless, Rockingale (Carol King), ABB, Nacional, Delicious Vinyl and RaSa .

The conference kicked off with a private NMS opening night “After Grammy Jammy” party at The Roxy with a hot line up of bands including headliner Semi Precious Weapons as well as U-N-I, Family of the Year and DJ Dan Morrell spinning between sets.

Mountain Dew, who is partnering with NMS as part of a  larger, growing relationship to develop new platforms and educational tools for independent artists to advance their careers in the music industry, also sponsored the conference.

“Mountain Dew is proud to partner with New Music Seminar to sponsor the Reflection Award, which celebrates talented, emerging artists and offers musicians much-needed assistance that brings them closer to recognizing their professional goals and personal dreams,” said Frank Cooper, SVP, chief consumer engagement officer, PepsiCo Americas Beverages.  “We’re thrilled to be in on the ground level supporting new music and today’s up-and-coming artists.”

Other sponsors and media partners included: NARAS, SESAC, LA Weekly, Music Connection, Billboard, Digital Music News, Yahoo Music, MySpace Music, Hypebot, Filter Magazine, OurStage, Rainbo Records, Remix Galaxy, ReverbNation, Echonest, Mozes and A2IM